Content is King – the case for great web copy.
It’s a simple fact – Google values high quality, relevant content over anything else, and ranks your website accordingly. Gone are the days of link and content farms – only carefully crafted content relevant to your business will cut the mustard in the new SEO (Search Engine Optimisation) environment.
My background in advertising and marketing, combined with my writing skills and SEO knowledge, guarantees that the web copy on your site will convert visitors into enquiries. And if your offer is good enough, those enquiries will turn in to work, sales or bookings.
Copywriting for the web is a specialised business.
You only have a few seconds to grab your visitor’s attention or “CLICK!”, they’re outta there, so your web content needs to be right on the money – instantly.
First, I will get to know your business and your customers. Then, with carefully crafted words, I will build a picture of your business that displays it in the best possible light and leaves the reader in no doubt that your product or service is the best one for them.
Not just Words – Images too.
As they say, a picture is worth a thousand words – so I create them both. I may not be Ansel Adams but I can competently create suitable images for your small business website on most occasions. If I think that your business would benefit from using a full-time award-winning photographer I’ll say so, and will either put you in touch with one of the many I’ve worked with over the years or, if you prefer, contract them myself.